Is your web content clear, consistent and engaging your audience?

Score web content for clarity and readability. Instantly identify problem areas and begin fixing the issues.
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Webpage Analysis

Analyze any webpage (URL)

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Text Analysis

Analyze your Text for clarity

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Website Grader & Readability Test Tool

Which pages have the most difficult language for your customers?

Our website content analysis & audit tool provides an instant report highlighting pages with poor readability. Review the pages that need the most attention.
Put Long Sentences on a diet

One of the easiest ways to simplify web copy is by splitting long sentences. Try using bullet points or lists.

Use Active VoiceIf you use passive voice, you may have weaker, more complicated text. Avoid passive voice completely when writing instructions.

Which areas of your site are too complex?

Product line owners and marketing teams can focus on their specific area of the site using ‘page filters’.

Equally, if you’re doing a whole site review, use ‘filtered’ scans to compare different sections of the site.

For example, if doing a site review in a banking scenario, you might compare the ‘retail’ product pages with ‘business’.

How do you rank relative to your competitors?

Scan a website’s content by entering the website URL.

We scan the website. The analysis takes a couple of minutes. Once complete, you will see a report ranking your site against a selection of well-known sites.

We base our ranking on language clarity metrics including; long sentence density, average sentence length, passive language density and readability.

Do your sites use consistent terminology?

You can search for any terms or phrases across websites for consistent usage.

For example, in an insurance scenario, you might search for ‘customer’, ‘member’ and ‘client’. You may find these used inconsistently.

Marketing teams can use this to ensure consistent brand message, and dramatically cut manual review cycles.

What people say


“I’d highly recommend the Clarity Grader tool to all Web Managers and Content Management Professionals. We have used it on our responsive website transformation project and it acts as our ultimate content benchmarking, clarity & readability checking tool.”
Gareth Evans
Senior Web Manager / Newcastle University - UK
“In addition to providing a useful analysis of the general clarity of specific pages, Clarity Grader’s ability to run full website scans allows it to pinpoint the worst content.”
Annetta Cheek
Chairperson / Center for Plain Language

About Clarity Grader

Clarity Grader from VisibleThread flags complex & inconsistent web content.

Our tool flags complex and inconsistent language across websites. This eliminates tedious manual review cycles, saving marketing teams time and helping brand consistency.

  • Scan docs and websites in minutes.
  • Identify risky and complex language with objective metrics.
  • Benchmark web sites against sector peers.

For Marketing, Governance and Publishing teams, our solutions increase customer engagement and conversion rates and make reviews 40% more efficient. Click to see how it can help Marketing, Governance and Publishing teams.