• Which pages have the most difficult language for your customers?

    Our website content analysis & audit tool provides an instant report highlighting pages with poor readability. Review the pages that need the most attention.

    Put Long Sentences on a diet

    One of the easiest ways to simplify web copy is by splitting long sentences. Try using bullet points or lists.

    Use Active Voice

    If you use passive voice, you may have weaker, more complicated text. Avoid passive voice completely when writing instructions.

  • Which areas of your site are too complex?

    Product line owners and marketing teams can focus on their specific area of the site using ‘page filters’.

    Equally, if you’re doing a whole site review, use ‘filtered’ scans to compare different sections of the site.

    For example, if doing a site review in a banking scenario, you might compare the ‘retail’ product pages with ‘business’.

  • How do you rank relative to your competitors?

    Scan a website’s content by entering the website URL.

    We scan the website. The analysis takes a couple of minutes. Once complete, you will see a report ranking your site against a selection of well known sites.

    We base our ranking on language clarity metrics including; long sentence density, average sentence length, passive language density and readability.

  • Do your sites use consistent terminology?

    You can search for any terms or phrases across websites for consistent usage.

    For example, in an insurance scenario, you might search for ‘customer’, ‘member’ and ‘client’. You may find these used inconsistently.

    Marketing teams can use this to ensure consistent brand message, and dramatically cut manual review cycles.

About Clarity Grader

Clarity Grader from VisibleThread flags complex & inconsistent web content.

We flag complex and inconsistent language across websites. This eliminates tedious manual review cycles, saving marketing teams time and helping brand consistency.

  • Scan docs and websites in minutes.
  • Identify risky and complex language with objective metrics.
  • Benchmark web sites against sector peers.

For Marketing, Governance and Publishing teams, our solutions increase customer engagement and conversion rates and make reviews 40% more efficient. Click to see how it can help Marketing, Governance and Publishing teams.

What people say

“In addition to providing a useful analysis of the general clarity of specific pages, Clarity Grader’s ability to run full web site scans allows it to pinpoint the worst content.”

– Annetta Cheek | Chairperson
Center for Plain Language