When you produce 1000s of web pages annually, with multiple authors, it is easy to lose brand tone of voice. That has a negative impact on the brand and customer experience, reducing sales and driving up costs.
Clarity Grader identifies problem pages – pages that are ‘off brand’, unclear or use inconsistent terminology. The system scores your pages and identifies where non-brand terms or complex language is used.
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*based on study of 15 leading brands – Aug 2012
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